When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you'll be able to send customers tailor-made content that helps increase conversion rates and sales revenue.

Facebook is like a Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that 1.8 billion users worldwide are mostly oblivious to? With that in mind, here are four Facebook features you can use to boost your SMB’s social marketing efforts:

Audience Insights tool
This free tool is designed to help businesses learn more about their target audience.