Most of us have heard of the great things that Voice over Internet Protocol (VoIP) can do for businesses. These include lower telephone bills, diverse functions, and increased mobility. But did you know that VoIP can also give you better access to customer data? Here are five ways it can work for you.

If you’re making or receiving VoIP calls from clients you may be sitting on top of a trove of valuable data, and not even know it. Whether you’re still getting accustomed to your new telephony system and its features or you’ve been using it for much longer and are simply unaware of its existence, it’s time to take a look at your VoIP data.