The ocean has a strange way of making you feel so small; so does a Twitter account with virtually no followers. It does become quite hard for your small- to medium-sized business to establish a strong online presence when they are surrounded by singers and supermodels with their own collection of trending hashtags.

The term ‘image’ is no longer associated with just pictures or paintings. In this modern day and age, image extends to how one perceives your business in reality and online. You can’t simply hit F5 and refresh an image you aren’t comfortable with.