Facebook is no longer the most popular social media platform for US teens. According to a recent survey by Pew Research Center, only 51% of US teens aged 13 to 17 years are using Facebook. This is much lower than the shares for US teenage Snapchat users (69%), Instagram users (72%), and YouTube users (85%).
Reasons for user demographic shift
The same survey found that only 10% of US teens use Facebook most frequently, unlike other platforms like Instagram (15%), YouTube (32%), and Snapchat (35%). There are two main reasons why Facebook is no longer the first social media choice for US teenagers: visual content and control.

For most people, social media is a convenient way to stay in touch with family and friends. For a small group of people, it’s an opportunity to profit off other people’s trust. Here are some things you can do to continue enjoying Facebook and Twitter without compromising your privacy.

Regardless of your company's size, social media marketing is a valuable tool you can't afford to ignore, especially if your business is brand new to the marketing world. Here are some tips you can take away to start making some noise in the social media stratosphere.

Before Social Media platforms like Facebook went live, HIPAA was established to protect the privacy of medical providers and their patients. And although there are no specific rules for Social Media use, every healthcare organization must implement security protocols that adhere to privacy policies.

Businesses have made lots of money using social media to engage with current and potential customers for years now. But after a recent breach, some users are reevaluating Facebook's reputation. Read on to know how this concerns you and if you must do something about it.

Facebook users woke up to a nightmare when they heard that the social media giant and associated app developers were selling their sensitive data to companies, like Cambridge Analytica, without their consent. So if you're concerned about being one of the 50 million users whose data have already been sold, you should check out the following 3 tips.

Have you decided to build up your web presence and attract new customers using social media? Here are five tips on how small- and medium-sized businesses (SMBs) can turn likes into dollars.
#1. Choose the right platform
Between Facebook, Twitter, Instagram, YouTube, and LinkedIn to choose from, you may be tempted to sign up for more social media accounts than you’re ready to manage.

Facebook recently announced a big change to its News Feed. In response to the backlashes it has been receiving -- mostly due to allegations of how social media causes depression and affects one’s political views -- it has decided to limit posts from businesses and share more posts from your friends on the News Feed.

With the tug-of-war between mammoth social media platforms for daily users, 2018 is poised to become the biggest year for technological advancements in the industry. As social norms related to social media change, here are the top 5 trends we expect to become mainstream this year.

With over 1.3 billion monthly active users, Facebook’s Messenger app is an unprecedented success. Facebook is now looking to fully utilize the potential of this monster user base and has therefore added a feature for improving connectivity between local businesses and consumers.