AI-driven advancements are changing the way organizations conduct business. When it comes to VoIP telephony, AI’s cognitive systems could offer proactive and predictive automation processes to increase efficiency and improve decision-making. Read on to learn how.

Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference.

Customers call your hotline because they want help or answers, not another headache. So your on-hold message should be pleasant to their ears. If you fail to select an appropriate message, your customers' anger and frustration might double, making them more difficult to satisfy.

Imagine having artificial intelligence assistants (AI) like Siri or Cortana as your company’s customer service agents. It sounds fantastical now, but it’s slowly turning into reality. For many organizations, integrating AI into their systems is the next logical step in innovating customer support.

No matter how attentive your customer service agent is, he or she is only human, which means there’s always room for mistakes. But for businesses that have adopted VoIP as their telephony solution, they can minimize these mistakes via call recording.

Internet-based technologies like VoIP (Voice over Internet Protocol) are widely used by small- and mid-sized businesses (SMBs) to bolster work productivity and efficiency. There are two kinds of phones to choose from: traditional desk phones (hardphones) or software-based phones (softphones). We’ll break down which is best for your business.

The time has passed when small businesses had limited options for internet-based phone calls. Today, there are so many affordable and feature-rich VoIP solutions, and picking the right one often feels overwhelming. The ideal choice will be different for every business, but understanding a few key variables should help you significantly narrow down your options.

Customers can get frustrated over your support hotline, usually involving confusing call options, troublesome connections, or unhelpful representatives. If your phone system has problematic on-hold messaging, you’re likely to cause further annoyance to an already irate person.

More companies will launch online video chat as a customer service platform by 2018...and it’s about time. Businesses have never been more eager to please, thanks in part to customer service satisfaction scoring sites and apps, which is how competition got increasingly tough.

Making calls over the internet has been one of the greatest advancements for small- and medium-sized businesses in several decades. And although some are calling the newest addition to this field detrimental, we think it’s an awesome addition. For business owners who believe in staying ahead of the times, WebRTC is worth checking out.