When social media is used correctly, marketers can better understand their target audience and thus create better content and deliver it more effectively. This is vital since you'll be able to send customers tailor-made content that helps increase conversion rates and sales revenue.

Your business can rely on hosted VoIP (Voice over Internet Protocol) service providers to ensure internet connection is always at maximum speed. But a fast internet connection doesn’t necessarily result in excellent VoIP call quality. When expectations fall short, business owners can get very frustrated and resort to upgrading to a fiber optic connection until the desired quality is achieved -- this may end up costing more.

For many businesses, applications like Google Drive are heaven-sent. They make managing files and photos much easier and safer than manually saving them in external disk drives. That said, backing up all files remains a burden to those who have files stored on several devices and can’t seem to transfer these files onto Google Drive or any other cloud platform.

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true.

VoIP (Voice over Internet Protocol) is changing the way small- and medium-sized businesses communicate. Due to VoIP’s affordability and efficiency, VoIP distributors are selling these feature-rich phone systems like hot cakes. But before deciding to purchase one, you need to make sure your VoIP distributor has the chops your business is looking for.

We live in an age overflowing with information, and most of this is taking place in social media feeds and timelines. Social media is truly a window to the entire world, but it can be detrimental to your business if your employees are just messing about with hashtags, tweets, and likes all day.

Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue. That’s why it’s vital for owners to know which platforms work, and which ones don’t. And this is no walk in the park.

There’s a lot to like about Office 365. You have access to cloud-based productivity suites, Microsoft email servers, SharePoint, and more. But not all Office 365 license plans offer the same features and services. When looking for an Office 365 plan for your business, make sure to follow these tips.

It’s been reported that Facebook is about to ship out its Oculus virtual reality headsets, and Google has its own version in the works. By taking all of this into consideration, it’s safe to say that the VR landscape is about to experience growth -- and small- and medium-sized businesses should take advantage of this three-dimensional shift.

For businesses, it’s never enough to rely on just one asset to succeed, especially when there are better options out there to explore. This is where Skype for Business comes in. Skype for Business is more tailor-made for companies, and it’s hard to deny the many corporate benefits it brings to the table.