When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company's social media.

When run effectively and with an objective in mind, company, departmental, managerial or even one-on-one meetings can result in big ideas, great change, and heightened productivity for your team of employees. On the other hand, if your meeting room is constantly booked up with people shooting the breeze, arguing over procedures, or simply rambling on without direction, you are wasting time and money.

Are you making the most of one of your business’s greatest assets? Along with your loyal customers, your team of enthusiastic and hardworking staff, and your tastefully decorated store or office, there is an all-too-often-unsung hero just waiting to help you take your business to the next level: your data.

When listing your company’s assets, your blog probably doesn’t make the cut. Many businesses tend to ignore blogging - which is a real mistake these days. By putting time and resources into your blog, your can transform it from just another webpage to one of the most valuable things to your company’s growth.