Technology enables businesses to work remotely, collaborate more efficiently, and manage their time more effectively. But to achieve these benefits, you need to implement technologies that align with your business’s needs. Here are some things to consider.

Tech fads often easily come off as mere gimmicks, but they can actually be an opportunity for your business to optimize processes and save money. To seize that game changer your company has been looking for, follow these tips.
Be an early adopter
One of the biggest factors in determining how successful your SMB will be in leveraging a new trend is how early you get in.

However good you are at running your business, you won’t get very far without a steady stream of customers. To effectively foster customer relationships, many businesses are leveraging customer relationship management (CRM) systems.
What is a CRM system?
CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide better services and boost sales.

Video content can be a great addition to your post-click landing page. It’s also a nice way to get more out of your marketing campaign efforts. In fact, it has become increasingly important as customers expect brands and businesses to bo present on Facebook, Instagram, Twitter, and other social platforms.

When it comes to increasing your employees’ efficiency and productivity, technology can provide countless opportunities to streamline workflows, eliminate redundant processes, and reduce costs within your organization. If you’re looking to stay ahead of the competition, you need to ditch the traditional ways of working and follow the tips below.

More and more businesses today are seeking ways to run their operations optimally from top to bottom, a huge reason behind the proliferation of order management systems (OMSs). Find out if your business will benefit from one.

First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former is a solution for analyzing your sales history and forecasting demand for your product and the materials you will need; in contrast, the latter is all about the here and now, as it tackles transactions as they happen.

The effectiveness of your business's day-to-day operations is the best indicator of whether your customer relationship management (CRM) software is performing to expectations. CRM is revolutionizing the way businesses interact with customers, but are you integrating CRM into your business in the best possible way? Learn how you can transform your business with the following best practices:

Always update customer information

A CRM system is only effective when the data it provides is current.

Have you seen folks wandering around, staring at their phone like it was a map pointing to a pot of gold? Or ordering pizza over a Facebook conversation with an awkward cashier? With some creative marketing and structuring, your SMB could be on the other side of those people’s phones.

It’s one thing to collect your business’s data, but turning that information into insights that propel your organization toward growth is quite another. Analyzing your data can be daunting, but it shouldn’t get pushed to the bottom of your to-do list.

Imagine having artificial intelligence assistants (AI) like Siri or Cortana as your company’s customer service agents. It sounds fantastical now, but it’s slowly turning into reality. For many organizations, integrating AI into their systems is the next logical step in innovating customer support.