Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as "tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into a positive experience.

When listing your company’s assets, your blog probably doesn’t make the cut. Many businesses tend to ignore blogging - which is a real mistake these days. By putting time and resources into your blog, your can transform it from just another webpage to one of the most valuable things to your company’s growth.