According to Wyzowl's 2022 State of Video Marketing Report, 86% of businesses use video as a marketing tool. If you're not using videos as part of your marketing strategy, you’re missing out on a huge opportunity. In this blog post, we'll discuss seven types of video content that can help boost your marketing campaigns and attract more customers.

For companies to succeed, they must be able to deliver value to their customers. This entails having a deep understanding of their clients' needs and interests by collecting and segmenting customer data. However, they should first ensure that they are compliant with data privacy laws to avoid corresponding fines and penalties.

Where you store your company’s data backups is vital to the success of your business continuity strategy. There are various storage media to choose from, but if you value flexibility and convenience, then you should look no further than cloud storage.

People are visual creatures, so we interpret visual data better than written words. That’s why most businesses turn to dashboards to present data in a way that’s easy to understand. Here are some common uses of dashboards across various business functions.

For years, big companies have been harnessing the power of business intelligence (BI) to improve business performance. And for them, paying experts to analyze large data sets is no issue. It’s different with small- and medium-sized businesses (SMBs). SMBs also store large volumes of data, but many SMB owners are wary of spending too much on BI. Fortunately, there are plenty of budget-friendly BI tools and resources available for your SMB nowadays.

Every technology you use — whether it's a cloud-based program, a mobile application, or on-premises servers — contains sensitive business data vital to conducting operations. So how can you ensure the security of such data from cyberthreats like identity theft, phishing attacks, and other forms of fraud? Identity and access management (IAM) is the answer to this.

Are your IT assets contributing to your business’s profitability and overall growth? If you can't tell whether your IT is helping you turn a profit, it's time to seek the help of professionals who can evaluate your technology's performance and spot any anomalies before it's too late.

An uninterrupted power supply (UPS) is an essential component of a business’s IT network. It ensures that networking equipment stays operational during power outages or failures. This allows you to stay online so you don’t suffer the productivity- and profit-draining impacts of a power outage, especially one that happens without warning.

Keeping up with changes in business technology can be difficult for small- and mid-sized businesses like yours. However, upgrading your company’s technology is something you can’t afford to put off or ignore completely — not if you want to stay relevant and competitive.

With advancements in cloud computing, disaster recovery (DR) has become more efficient and affordable than ever. However, many business owners still cling to some DR myths that can safely be disregarded, such as these three.
Myth 1: Tape backups are the best DR solution
Tape backups are physical objects that deteriorate over time.