Like the Loch Ness Monster, reputation marketing has long been considered a figure that is shrouded in mystery. Shai Aharony from Redboot Online sums it up as "tools that allow you to analyze, track, monitor and engage online activity, giving you the power to directly respond to customer complaints and turn potentially damaging feedback into a positive experience.
Tools for online reputation marketing
Game Over: NBA team losses valuable data
Good cyber security, much like the best NBA defenses, must be strong and able to stop threats from every which way. For the Milwaukee Bucks, their on-court and cyber security defense could both use a little practice. Yahoo! Sports reported that the Milwaukee Bucks sent out the names, addresses, Social Security numbers, compensation information and dates of birth of players as part of a spoofed email attack.
5 ways to get a better ROI from your VoIP phones
If you’re making or receiving VoIP calls from clients you may be sitting on top of a trove of valuable data, and not even know it. Whether you’re still getting accustomed to your new telephony system and its features or you’ve been using it for much longer and are simply unaware of its existence, it’s time to take a look at your VoIP data.
Seven Microsoft Excel mastery tips
When was the last time you used Microsoft Excel? And no, hovering over the icon doesn’t count. If it’s taking you too long to remember, then it probably is. Digital literacy is an essential part of finding a job these days, in fact taking a look at it further reveals that proficiency in Excel is a skill still sought after by most companies.
Learn from this NFL team’s EMR fumble
ESPN recently reported that a laptop containing the medical records of thousands of NFL players was stolen from the car of a Washington Redskins’ trainer. And while the team released a statement saying no health information protected under HIPAA guidelines was at risk, the incident shows that EMRs are vulnerable no matter the size of your company.
Creating online communities for businesses
Gamers require an effective strategy to thwart the boss, athletes require constant updates on the latest tournaments to improve performance and businesses require an online community to fully thrive. As the saying goes: ‘What comes easy won’t last, and what lasts won’t come easy’. This is especially true when you embark on building an online community for your company.
Three client level virtualization options
Server-hosted delivery of client applications is hardly new. Whether it was Microsoft Windows Terminal Services back in 1996 or the Remote Desktop Services of today, it has been around for a while now. With client virtualization, boundaries of traditional networks are done away with to allow rich client applications and environments to endpoints.
Ransomware to begin self-propagation
One of the biggest fears security experts have may be coming true: self-replicating ransomware. Viruses that have the ability to copy and spread themselves to new systems are nothing new, but until now ransomware attacks have been targeted campaigns.
Healthcare trends you should follow
“We are living in a digital world, and healthcare practices need a URL”. If Madonna could change the lyrics of her 1984 classic to speak to the healthcare industry, she may have sang something like this. A URL is just one facet of the digital strategy that hospitals and private practices alike will need to adapt if they wish to remain competitive in today’s world.
How to promote your SMB on Facebook for free
The words “free publicity” bring joy to the ears of many SMB owners. You don’t have a big marketing budget, so you need to find ways to cut costs as much as possible. Luckily Facebook has you covered. There are several ways you can promote your business on the world’s biggest social network that won’t cost a dime.